Erica Jenkins recruited Rudy Arias to shoot this year’s event.

This is an outlet where you can do a for real runway show for real designers and models at a local level and in hopes you can graduate to other levels.

I went to Philadelphia Fashion Week with my aunt who does a lot of events and lives in Philly, and she actually introduced me to the people that own and run Philly Fashion Week. It started from there and sometimes it is about who you know or just networking and being in the right place at the right time.

This year we’re going to have some representatives from Philadelphia’s Fashion Week that will be at our fashion show this year. Philly has a huge fashion Week, they’re celebrating 20 years this year, and at our fashion week they’re going to choose one of our designers to participate in their fashion week for September 2025.

Erica Jenkins

CEO Roanoke Fashion Week

This article appears in Print Edition #51.
Erica Jenkins is incorrectly spelled “Erika Johnston” in the print and corrected here.
Photo by Rudi Arias at Aurora Studio Center
Hair and Makeup by Rita Brame
Local Photographer Hali Donithan, Glitter Squad Photography, took this shot of Erica for the Times Square Billboard advertising Roanoke Fashion Week.

Rudy Arias is a revered veteran fashion photographer Jenkins recruited in New York.

His recent Vogue Cover-Shot garnered praise from Fashion Designer Daniel Alexander

Facebook Post From Daniel Alexander 

August 31, 2024

OMG!!! My first VOGUE cover!!!

Vogue (GR) Athens

Sept 2024 issue

When Rudy Arias shot this image in the lounge area of the building I was renting in 9th Arrondissement in Paris. I had no idea that Friday in May 10, 2024. This image from that Paris campaign would be on the cover and an editorial feature in the Vogue (GR) Athens Sept 2024 issue.

I am thankful for my first Vogue cover, not only of a model wearing my design but with me in the background. It was a pleasant surprise after Rudy shot this series of images for this concept, in reviewing them through his camera preview screen. When Rudy Arias first discussed this concept inspired from a B&W photo of Gianni Versace with fit model in his Milano Atelier, as part of this campaign. I did not think anything of it but excited on living/creating in Paris.

I’m looking forward to opening my Atelier in Paris. My second presentation at Paris Fashion Week this late September.

Model: Odyfrank Ngoumou

Designer: Daniel Alexander

Jewelry: Dayra Cristela Testa

Photography: Rudy Arias


Roanoke Fashion Week 2025

Thursday
Budget Chic
Clothing Swap
Towers
6-8:00

Saturday
Kid’s Fashion Show
Hotel Roanoke 12:00

Leave a Reply

Your email address will not be published. Required fields are marked *